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External Job Description :
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National Geographic Channel
Director, Marketing Partnerships
National Geographic Channel (NGC) is recruiting a Director, Marketing Partnerships to work with the VP, Ad Sales and Marketing Partnerships. The main function of the Marketing Partnerships Department is to leverage unpaid media assets to build channel and program awareness/viewership and to enhance sponsor value wherever possible. The department also supports Ad Sales revenue generation through creative solutions that maximize Channel assets and partnerships to enhance value, solidify deals and achieve client objectives. This position is located in Washington, DC.
Responsibilities:
• Lead and develop promotional partnership strategy including oversight of the partnership budget by successfully leveraging promotional partnerships behind key programs to drive viewership.
• Lead and develop partner marketing vision by developing and leveraging working relationships with peers and Sr. level executives across National Geographic Society (Missions, Licensing, Home Entertainment, Publishing, Gaming, Feature Film) as well as Fox and News Corp. units (FBC, other Fox Cable networks, Home Entertainment, Theatrical, HarperCollins, TV Guide) to develop mutually beneficial third party cross-promotional opportunities.
• Lead Ad Sales Marketing and sales development for the western region. Manage all marketing requests, proposals and internal sales development efforts.
• Propose and develop strategic reciprocal marketing solutions as natural extensions of ad sales proposals to generate incremental exposure for NGC and incremental value for advertisers/sponsors.
• Manage Marketing Associate in support of partnership and ad sales revenue goals
Requirements:
• Bachelor’s degree or equivalent.
• Minimum of 7 years’ promotion marketing experience at a media/entertainment organization.
• 10+ years overall business experience.
• Demonstrated record of success building partnerships that increase ratings and drive revenue.
• Strong management and leadership skills.
• Demonstrated expertise in marketing sales and or partnership development though innovative marketing concepts, creative development processes (working in print, outdoor, radio, TV, collateral, and more), marketing effectiveness/ROI and project management.
• Excellent verbal and written communication skills.
• Negotiation and presentation skills.
• Managing up, down and across including direct reports, peers and senior management.
• Ability to read people and be political savvy.
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